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SERVICELINE NEWS

Serviceline cuts environmental impact and improves customer service with TomTom

“Serviceline has more than 120 catering equipment engineers and their vans on the roads. We had been looking at traffic management systems for quite a while before choosing to go with Tom Tom," says Serviceline IT Manager Kevin Sheehan.

“Engineers avoid traffic jams and generally spend less time overall in traffic. Routing is also better, making journeys quicker, especially where an engineer can’t use local knowledge, such as when they are required to work outside their normal area.

“The office staff also have ‘real time’ knowledge of where engineers are, so Tom Tom helps ensure the fastest response to emergencies by pin-pointing the engineers that are closest to the customer by travelling time, which is not necessarily the minimum distance.

“The benefit to the business of cutting mileage and saving money is obvious. We had been looking for this kind of traffic management system for a long time and chose to work with Tom Tom because it integrated well with our existing software. The environment impact of cutting road miles, saving fuel and extending the working life of our vehicles means this really was a very worthwhile project to be involved with.”

Serviceline implemented a TomTom solution consisting of a Link300 GPS tracking box with 10-second positioning, paired with a GO 7000 navigation device with 2-way messaging and LIVE services including TomTom’s unique HD traffic.

The system was implemented in December 2009 and has resulted in a number of benefits for the company’s engineers, office based staff and customers. One of the key priorities for Serviceline was to utilise a navigation system with live traffic information, and by doing so they have significantly decreased mileage figures and extended the life of the vehicles, which in turn reduces the lease cost. The solution has slashed the time taken by Serviceline’s office based staff to allocate and send jobs to the engineers.

The TomTom solution enables staff to view the driver’s destinations, ETA’s, and live traffic information, which benefits the customer by providing accurate estimated arrival times on demand. This is imperative in the catering industry, where timing is paramount.

Mark Hensley, Commercial Director at Serviceline says, “We are now able to communicate job schedules using an automated system, which has saved time and money, our drivers know well in advance where they need to be, instead of awaiting a fax or email. The TomTom system was implemented as part of an organisation wide initiative to save costs, as a result we were able to achieve a consistent 18% reduction in fuel usage at a time when fuel costs rose by up to 30%. The key areas contributing to this saving are better routing, traffic avoidance and accurate private mileage claims. Our engineers are delighted with the system, as they avoid traffic delays and have accurate location details. It is a fantastic compliment that we have embraced the solution and it has become such
an intrinsic part of our business. We know we have picked the right solution.”

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