More than 30 years experience

About Serviceline

Serviceline is a leading single-source solution for both the private and public sectors, specialising in nationwide catering and refrigeration support through Planned Preventative Maintenance and Reactive Engineering.

Our service is backed by key business divisions, including a 24/7 Operations Centre and Technical Support Desk. We also have a strong partnership with our sister company, Miller’s Vanguard, providing expertise in Installations, Equipment Supply, Parts Distribution, and training through our City & Guilds approved AFE Service Training Academy.

Whether you need emergency breakdown cover, annual preventative maintenance, specialist installations, or new equipment supply and installation, our flexible business divisions can be tailored to meet your specific needs.

Get In Touch

Our Customers

Serviceline plays a vital role in the smooth operation of our clients’ kitchen facilities. We are proud to support many well-known corporate hospitality functions, sports and leisure venues, hotels, restaurants, care providers, and secure facilities across the UK, ensuring their operations run efficiently and effectively.

  • Major Restaurant Chains
  • Private Independant Restaurants
  • Hotel Chains
  • Hospitals
  • Care Homes
  • Correctional Institutions
  • Stadia
  • Airports
  • Ferries
  • Schools
  • Universities
  • Charitable Organisations

Our History

Our journey began over 30 years ago with a commitment to excellence in service and a passion for innovation. From the very beginning, we dedicated ourselves to setting new standards in the industry, this dedication has driven us to become a leading force in our field.

Through the years we have continuously grown and evolved, adapting to the ever-changing landscape of our industry. What started as a small, dedicated team has now transformed into a dynamic organisation with a broad range of expertise and capabilities. 

The Ali Group of Companies

The highly successful AFE Group is a portfolio of five industry leading foodservice companies; Williams Refrigeration, Falcon Foodservice Equipment, Mono Bakery Equipment, Millers Vanguard and Serviceline.

The AFE Group are owned by the ALI Group, a world leader in foodservice solutions, based in Milan, which designs, manufactures, supplies and services a complete range of equipment for the foodservice industry.

With over 60 years of manufacturing experience, Ali Group is one of the world’s largest and most diversified foodservice equipment companies. Pursuing excellence for clients is central to every aspect of the group.

AFE Group Brands

Accreditations

Serviceline are committed to providing the highest level of quality and professionalism to all our customers. To achieve this, alongside our own continuous training and assessment, we are audited and accredited by expert assessment bodies from across our industry.

We are certified with the prestigious ISO 14001 Environmental Management Standard. We we’re the UKs first fully ISO accredited commercial catering and refrigeration service provider.

ISO 50001: Energy Management

ISO 9001: Quality Control

ISO 14001: Environmental Management Systems

ISO 45001: Health & Safety Management

Constructionline Bronze Member

Constructionline Silver Member

Constructionline Gold Member

Facilitiesline - Bronze

Facilitiesline - Silver

Facilitiesline - Gold

Builders Profile Community

CIPS Corporate Ethics

Social Value

Gas Safe Certification

FGAS Certification

SSIP Registered Member

Safecontractor Accreditation

REPIC WEEE

Alem Lifting Standards

Altius Assured Vendor

Avetta

Achilles

Zero Waste